Self Service 1994-2026, The Ads

Self Service 1994-2026, The Ads

More than 300 fashion advertisements from the pages of Self Service, the Paris magazine founded by Ezra Petronio in 1994. Raf Simons, A.P.C., Prada, Balenciaga and many more, from the 1990s to today.

Read in sequence, the book shows how one generation of fashion images fed the next, and how much of today's visual language was first tried out in an ad.

Details

• Softcover

• 440 pages

• 30 × 23 cm

• Sixth edition, limited to 750 copies

• Published with IDEA Books